Why me & my proof
I’ve already done the work, before any internal access.
Eleven years inside therapy and behavioral-health SaaS, full-lifecycle commercial leadership, and a body of Ambiki-specific research finished before a single internal conversation. This page is the case that the fit is already demonstrated, not promised.
Why me
Eleven years inside therapy and behavioral-health SaaS at Therapy Brands, TheraNest, and My Clients Plus. I know the anxieties beneath an EMR decision: billing, payer rules, documentation, compliance, and migration risk, across speech, OT, PT, and behavioral-health practices.
Full-lifecycle commercial leadership: marketing and support to Head of Marketing to General Manager, with P&L across a multi-product portfolio and sales, marketing, and customer success run as one system rather than three functions.
My proof · this site
- Secret-shop comparison of Ambiki vs. Fusion plus a 10-axis buyer-experience scorecard.
- Acquisition & SEO analysis: a 4,222-URL crawl and a 134-keyword ranking study.
- Competitor landscape with an SLP / OT / PT positioning map.
- Messaging & Meta-ad review: a 15-ad library read against the landing-page experience.
- Feature inventory & battlecard built around Ambiki's proprietary capabilities.
- Value-copy gap analysis and a buyer-facing uniqueness statement.
- KPI tree & 3-year forecast, paired with a demo-calendar utilization study.
Growth through retention, not just new logos
The role Ambiki needs is judged on retained, expanding revenue. That is the number I have moved before, in this exact category.
A track record in exactly this category
Not adjacent B2B SaaS. The same buyers, the same clinical workflows, and the same commercial motion Ambiki is scaling now.
Founded a marketing and revenue agency for healthcare-technology companies, delivering fractional GTM leadership across pricing, demand generation, sales playbooks, retention, and CAC-payback economics.
The vertical focus is deliberate: a decade operating inside therapy and behavioral-health practice-management SaaS, including HIPAA-compliant marketing and conversion tracking for a healthcare client.
Owned full P&L for the therapy and behavioral-health SaaS portfolio and grew top-line revenue 290% in 18 months while exceeding the EBITDA budget.
Led the integrated commercial organization spanning sales, marketing, and customer success/support, driving net revenue retention to 105% in year one and defining the order-to-cash onboarding motion that shortened time-to-first-value for new clinics.
Owned full GTM as President, leading an integrated sales, marketing, and customer-success organization with the sales lead reporting in, and built the company's formal sales playbook and CS operating cadence.
Repositioned the company from an ecommerce review platform to a full experience platform and lifted net revenue retention above 115% through structured upsell and proactive account expansion.
Joined in customer support during the earliest growth phase and helped build the support and CS function as the team scaled, the foundation later owned directly as GM.
Increased trial sign-ups 150%+ year over year by establishing organic search as the category's leading revenue driver, and scaled paid acquisition past $150K in monthly spend with payback under six months.
The credible answer to “does he know our product and market” isn’t a promise. It’s this.
What I am asking for
Evaluate the fit through real work, not a conventional interview alone. A secret-shop walkthrough, a competitive pitch, a call review, a working session. The research in this folder is the first sample of how I would operate on day one.